Businesses Save Money with Amsoil Products

Amsoil President Al AmatuzioToday, in these highly competitive times, businesses are looking harder than ever for ways to cut operating costs. You can help them do that by introducing them to AMSOIL products. Any business or governmental agency that operates a fleet of cars or trucks, any farmer who operates farm equipment, any excavating business that operates heavy equipment and dump trucks, any manufacturing business that operates compressors or special purpose machines that require lubrication – you can help them all cut costs with AMSOIL products.

In addition, retailers today are looking for products that will both expand their present markets and increase their profits on every sale. AMSOIL products fit the bill on both counts. Consumers are now actually looking for AMSOIL products on the shelf and they will buy them where they find them. A retailer will make more profit on a quart of AMSOIL Motor Oil than on any other brand on his shelf. In addition, AMSOIL users are loyal customers who return time after time to where they find AMSOIL products. The store will see increased traffic, making it very likely that its overall sales will increase.

In conjunction with our Dealers, we have conducted a number of demonstrations in recent years that point out the savings that can be achieved using AMSOIL Synthetic Lubricants and By-Pass Filters. In one demonstration, a 1995 Freightliner FD-120 powered by a Detroit 60 Series diesel engine went 212,326 miles on one AMSOIL oil change with no signs that it should be changed (based on oil analysis). Using petroleum oil, the truck would have required 42 oil changes and 42 full flow filters. In addition, wear metals decreased after switching to AMSOIL, indicating reduced engine wear and longer engine life.

In another such demonstration, five 1996 Kenworth class 8 tractors equipped with Cummins N-14 ESP3 engines were run over 250,000 miles on two oil changes using AMSOIL Synthetic Motor Oil. The results for all five trucks were excellent, and included less wear, less downtime, and increased fuel economy. The oil performed flawlessly.

Demonstrations on three 1997 International 3800 school buses with 6-cylinder Detroit Diesel engines showed a sharp reduction of wear metals using AMSOIL lubricants. This means less wear was occurring even though our oil was being used three to four times longer between drains than buses using conventional petroleum oils. Also, fuel economy increased 3-5% in the buses using AMSOIL.

In each of these demonstrations, drain intervals were increased, engine wear was reduced, and fuel economy was improved. The equipment experienced much less downtime and bottom line . . . the customer saved money! And environmentally, the use of our synthetic lubricants resulted in much, much less used oil to dispose of.

On the surface, a purchasing agent simply looking at our prices would expect that using AMSOIL lubricants would be more expensive than using conventional petroleum lubricants. That’s where you come in, because when you explain our longer drain intervals, reduced downtime, and longer equipment life, they’ll realize that AMSOIL lubricants always wind up costing less and performing better. That’s music to most buyers ears! The time is definitely right for our Dealers to focus on commercial and retail sales. You have a lot to offer. Our name recognition and excellent reputation precede us wherever we go. That fact was illustrated quite emphatically to Direct Jobber Roger Silcox from Edmonton, Alberta Canada, at a snowmobile show last month.

Roger told my son, Alan, that AMSOIL was “huge” at the show. He couldn’t emphasize enough how excited showgoers were about AMSOIL products, saying customers were thrusting there credit cards at his booth to buy oil. They sold $1,000 worth in the first three hours and took orders from then on. Roger said they could have easily sold $5,000 worth and next year they are coming prepared!

That’s exciting news, but it’s not untypical of what’s going on out there. I’m sure AMSOIL’s popularity at this show did not go unnoticed by those in the retail snowmobile supply business. They, like so many other retailers out there, are going to be looking for a source of supply for these hot AMSOIL synthetic products.

Who’s going to be the Dealer to sign them up?

As I write this, it is nearly Thanksgiving and still over a month until Christmas. But by the time you receive your ACTION NEWS, it will be getting very close. With that in mind, I want to be sure to wish you and your families all the best for the Holidays and for an outstanding New Year. I am very thankful for all of you. Together we’ve built a marvelous company. Your support and friendship have always been very important to me personally. Happy Holidays!

A. J. “Al” Amatuzio
President and CEO, AMSOIL INC.

Advanced Synthetic Motorcycle Oils

Amsoil Synthetic Motorcycle Oil 20W-50

SAE 60 Synthetic Motorcycle Oil
Buy Now/Pricing Information
Recommended for Harley-Davidson and big-bore motorcycles that require a 60-weight oil. Superior synthetic formulation provides long service life and maximum protection against engine wear. Superior shear stability provides unsurpassed protection for high performance engines and transmissions. No friction modifiers. Wet clutch compatible.

20W-50 Synthetic Motorcycle Oil
Buy Now/Pricing Information
Recommended for Harley-Davidson, Buell, KTM, Ducati, Aprilia, BMW, Triumph and other motorcycle engines. Superior synthetic formulation provides long service life and maximum protection against engine wear. Superior shear stability provides unsurpassed protection for high performance engines, transmissions and primary chaincases. No friction modifiers. Wet clutch compatible.

10W-40 Synthetic Motorcycle Oil
Buy Now/Pricing Information
Recommended for Honda, Yamaha, Kawasaki, Victory, BMW and other motorcycle engines. Superior synthetic formulation provides long service life and maximum protection against engine wear. Superior shear stability provides unsurpassed protection for high performance engines and transmissions. No friction modifiers. Wet clutch compatible.

10W-30 Synthetic Motorcycle Oil
Buy Now/Pricing Information
Recommended for Honda, Yamaha, Suzuki and Kawasaki motorcycle and scooters, as well as Arctic Cat, Can-Am, Honda, Kawasaki and Suzuki ATVs and UTVs. Superior synthetic formulation provides long service life and maximum protection against engine wear. Superior shear stability delivers unsurpassed protection for high performance engines and transmissions. No friction modifiers. Wet clutch compatible.

AMSOIL XL Synthetic Motor Oils Extend Drain Intervals to 10,000 miles or Six Months

Emissions System Improvements
Phosphorus is often used as an antiwear agent in motor oils. Over time, however, it can volatize and enter after-treatment devices such as catalytic converters and oxygen sensors, shortening their lifespan, increasing tailpipe emissions and causing increased engine oil oxidation and thickening.

AMSOIL XL Synthetic Motor Oils have excellent phosphorus retention and help improve catalytic converter service life for low exhaust emissions, in accordance with GF-5 requirements.

Engine Oil Robustness
For GF-5, engine oil robustness is defined as an oil’s performance in the areas of piston cleanliness, sludge resistance and turbo protection. Oils meeting GF-5 must exhibit improvements in each area relative to the previous GF-4 specification.

Fortified with extra detergent and dispersant additives, AMSOIL XL Synthetic Motor Oils are engineered to resist sludge better than conventional oils, promoting clean operation for longer lasting, better-running engines.

As temperatures inside the combustion chambers of modern engines continue rising, piston cleanliness and turbo protection become more important. Deposits on the piston crown can cause pre-ignition, reducing performance, while sticking rings can cause blow-by, reduced compression and poor performance. Turbochargers can reach 100,000 rpm and temperatures of 1,200°F, creating an environment that can destroy lesser oils, leading to thermal coking and bearing failure.

AMSOIL XL Synthetic Motor Oils resist the effects of thermal breakdown, including evaporation, viscosity loss and deposit formation for increased piston cleanliness and turbo protection.

Installer Program Changes
AMSOIL XL Synthetic Motor Oils have historically provided Dealers ample sales opportunities in the oil installer market, and many installers have implemented very successful 7,500-mile oil change programs featuring the XL line. There is no need for installers to adjust their current programs if they don’t choose to. However, AMSOIL is currently reevaluating the Installer Program and will introduce an improved version in the coming months that provides Dealers with more opportunities and installers with more profit potential. Watch for more information in next month’s issue.

AMSOIL XL Synthetic Motor Oils are excellent for use in all types of gasoline fueled vehicles. They are recommended for all domestic and foreign vehicles requiring any of the listed performance specifications:


5W-20 (XLM)

  • API SN, SM…
  • ILSAC GF-5, 4…

  • ACEA A1/B1
  • GM 6094M
  • Ford WSS-M2C930-A
  • Chrysler MS-6395N

5W-30 (XLF)

  • API SN, SM…
  • ILSAC GF-5, 4…
  • ACEA A1/B1
  • Ford WSS-M2C930-A
  • Chrysler MS-6395N
  • GM dexos1 (supercedes LL-A-025, 6094M and 4718M) Fortified with detergents that exceed dexos1 sulfated ash specifications.

Amsoil 10W-30 XLT

10W-30 (XLT)

  • API SN, SM…
  • ILSAC GF-5, 4…
  • ACEA A1/B1
  • GM 6094M, 4718M
  • Chrysler MS-6395N

10W-40 (XLO)

  • API SN, SM…
  • ACEA A1/B1

The AMSOIL XL Synthetic Motor Oil data bulletin covers the features, benefits and technical properties of XL Synthetic Motor Oil. Download the Data Bulletin below:
Amsoil Data Bulletin G1404

Related Synthetic Motor Oil Blogs

Amsoil By-Pass Oil Filters Extend Engine Life

“Extended drain intervals,” a term AMSOIL President A.J. Amatuzio coined in 1972, is now, nearly 30 years later, a high priority throughout the transportation industry.

Automobile manufacturers want them. In fact, they’d like to see drain intervals as high as 15,500 miles.

Environmental groups, as well as the U.S. Environmental Protection Agency, want them because longer drain intervals mean less waste oil is disposed of. Motorists want them so they can avoid the hassle and expense of frequent oil changes.

Better wear protection is the ultimate goal of everyone.

Whenever the American Society of Testing and Materials (ASTM) convenes to discuss the next engine oil specification, wear protection is always a hot topic. An oil that offers superior wear protection is invaluable; vehicles last longer and perform better.

AMSOIL motor oils have offered extended drain intervals and the ultimate wear protection for almost 30 years. Combining the superior features of AMSOIL motor oil with an AMSOIL By-Pass Oil Filter offers the best of both worlds. AMSOIL By-Pass Filters remove the smallest of wear particles from the oil flow, keeping the oil analytically clean and serviceable for longer drain intervals.

How is this possible? A number of factors make the AMSOIL By-Pass Filter the ultimate wear protection and extended drain interval system:

Dramatically Reduces Wear
It is interesting to note that up to 60 percent of all engine wear is caused by dirt particles in the 5 to 20 micron range. These particles can get inside the precision clearances between bearings, rings and other engine components and cause severe damage. Unfortunately, full-flow filters are generally powerless against particles this small, effectively stopping particles in the 25 to 40 micron range. AMSOIL By-Pass Filters effectively stop particles smaller than than one micron in size, substantially reducing engine wear.

Prevents Oil Degradation, Rust and Corrosion
Damaging water molecules enter motor oil as a blowby combustion product of fuel ignition or as condensed moisture from air drawn into the engine. Water contamination of the motor oil can cause metal surface rust and corrosion, which increases friction and wear and deteriorates the close-fitting tolerances between engine components. In addition, water reacts with other oil contaminants to form corrosive acids, causing further damage to metal components. Full-flow oil filters are powerless against water, but the AMSOIL BE-90 By-Pass Filter effectively removes up to a pint of water, reducing the risk of oil degradation, engine rust and corrosion.

Extends Oil Drain Intervals
Because the AMSOIL By-Pass Oil Filter so effectively removes water and particles down to less than one micron, it significantly increases the time oil can safely be left in the engine. In fact, engines using AMSOIL Synthetic Motor Oil and an AMSOIL By-Pass Oil Filter routinely show much lower rates of engine wear, even when the oil is used for significantly longer drain intervals, than engines using conventional oils and 3000-mile drain intervals. Many users, with proper oil analysis, report drain intervals well past 100,000 miles. This saves motorists time and money, while creating far less used oil.

Amsoil Bypass Filter Installation

How Does it Work?
An engine’s full-flow oil filter must allow oil to pass through quickly to keep the engine from starving for oil.

As a result, only the coarser particles get filtered out. An AMSOIL By-Pass Oil Filter works in conjunction with the vehicle’s full-flow filter. It is situated outside the main line of oil circulation, tapping into the main line to bleed off and thoroughly filter 10 percent of the oil at a time, without obstructing oil flow. All of the oil in a six-quart system is filtered to analytical purity in about five minutes, at an average engine speed of 45 mph.

AMSOIL By-Pass Oil Filters feature a unique filtering media design and patented filter element design. The high-capacity filtration medium is a special blend of virgin cellulose and cotton fibers, formed into discs, stacked and compressed. The center tube is all-steel, perforated for oil flow, and wrapped with a fine mesh screen. Each filter includes a mounting unit with a spinon filtering cartridge, connected by hoses to engine ports. The entire system fits into cramped engine compartments, allowing for quick and easy access.

Dual Remote Filter System
The AMSOIL Dual Remote Oil Filtration System converts an engine’s full-flow oil filter system into a full-flow/bypass oil filtration system by attaching an AMSOIL Full- Flow Oil Filter and AMSOIL Spin-On By-Pass Oil Filter onto a remote mount. The mount and filters are installed in an accessible area of the engine compartment, making them simple to change. In addition, the remote placement of the filtration units allows larger oil filters to be used and increases oil sump capacity, extending the oil’s useful service life even further. The recommended replacement interval for the AMSOIL By-Pass Filter is 25,000 miles or one year (whichever comes first), while the recommended replacement interval for an AMSOIL Full-Flow Oil Filter is 12,500 miles or six months (whichever comes first) in gasoline-fueled engines, twice as often in diesel engines.

From Track to Trail

Fishing Magazine Logos

New partnerships bring new market exposure.

Motorsports has been one of the key cogs to the AMSOIL marketing strategy over the past several years. From snowmobiles to off-road trucks, AMSOIL has strengthened its presence in several new disciplines over the past decade. Now, the AMSOIL logo will branch out from fenders and hairpin turns to fishing and hunting hideouts.

“AMSOIL continues to diversify its marketing strategy,” said AMSOIL Race Program Manager Jeremy Meyer. “The company has been successful implementing programs on the track, and now has the opportunity to increase its involvement with the hunting and fishing markets, which provide millions of potential AMSOIL customers.”

Hall of Fame Fishing
While versatility is important, so is expertise. When it comes to walleye and musky fishing, AMSOIL has partnered with the industry’s foremost experts. National Fresh Water Fishing Hall of Fame members Gary Parsons and Keith Kavajecz are world-renowned for their walleye tactics and tackle innovation, while Pete Maina is considered North America’s number one authority on everything related to musky and northern pike. Together, the trio hosts the popular fishing program The Next Bite, which airs on Versus Network every weekend. The show reaches out to the nearly 40 million anglers in North America by providing detailed information on fish patterns, hot spots and technology trends.

Along with hosting the weekly fishing show, all three anglers dive deep into the sport’s competitive side. Parsons and Kavajecz are multiple Anglers of the Year on the FLW tour, while Maina has caught some of the largest muskies ever recorded.

The fishing industry provides an overall economic impact of $125 billion per year, and through sponsorship of The Next Bite, AMSOIL has an insider’s track to reaching new customers in this massive market.

A New Frontier
AMSOIL has successfully diversified its portfolio over the past decade. Race sponsorships are backed through print and television advertising and continually supported through web advertising and promotions. Combined, it all produces great exposure for AMSOIL Dealers and lends credibility to the company’s complete line of products.

“Programs like Deer and Deer Hunting and The Next Bite complement not only one another, but the company’s marketing efforts as a whole,” said AMSOIL Director of Advertising Ed Newman. “AMSOIL markets to everyone from race fans to engine builders to classic car enthusiasts, and the company has now set foot in the sportsman market, which is full of enthusiasts who are both loyal and ready to purchase premium quality AMSOIL synthetic motor oils.”

For more information on Deer and Deer Hunting and The Next Bite, visit

Related Synthetic Motor Oil Blogs

Amsoil Reformulates its Line of XL Synthetic Motor Oils

AMSOIL has reformulated its line of Extended Life (XL) Synthetic Motor Oils to provide up to 10,000-mile/six month drain intervals, or longer when recommended in owners’ manuals or indicated by electronic oil life monitoring systems. Pricing remains unchanged, providing customers with enhanced value.

Featuring extended-drain boost technology, the new formulations boast an extra measure of select additives that neutralize contaminants longer. They continue to provide significant benefits compared to conventional oils, including superior wear control, improved high- and low temperature protection and increased fuel economy, now throughout a longer drain interval. Reformulated AMSOIL XL Synthetic Motor Oils are API SN certified and bear the API donut on the label. They are also formulated to meet or exceed the ILSAC GF-5 performance requirements for gasoline engines that took effect October 1. Because GM only grants dexos1™ licenses to SAE 5W-30 products, only AMSOIL XL 5W-30 carries the dexos1 recommendation.

Increased Drain Interval
The XL line was developed for do-it-for-me (DIFM) customers. It overcame many of the obstacles Dealers faced from installers who balked at 25,000-mile drain intervals and non- API-certified oils, and provided DIFM customers with peace of mind beyond 3,000 miles. At that time, some original equipment manufacturers (OEMs) were beginning to recommend drain intervals beyond the traditional 3,000 miles. The more recent introduction of electronic oil life monitoring systems extended oil change intervals even further, although most conventional motor oils still carry 3,000-mile/three-month maximum drain intervals. Boasting a 7,500-mile/ six-month drain interval, AMSOIL XL Synthetic Motor Oils provided an extra level of performance and protection for motorists extending drain intervals beyond 3,000 miles.

Today, OEMs are increasingly adopting the extended drain intervals AMSOIL pioneered decades ago. Some Toyota models carry 10,000-mile drain recommendations, while Ford will begin calling for 10,000-mile oil changes on certain model-year 2011 vehicles. Meanwhile, the new ILSAC GF-5 and API SN motor oil specifications require oils demonstrate increased fuel economy, reduced emissions and increased robustness. With the industry evolving, and to stay ahead of the curve, AMSOIL reformulated its XL Synthetic Motor Oils to meet or exceed current performance requirements and continue providing motorists with superior performance and added peace of mind.

Extended-Drain Boost Technology
AMSOIL XL Synthetic Motor Oils use extended-drain additive technology to provide longer service life. During normal engine operation, the combustion process creates acidic by-products that can lead to internal component corrosion and a reduction in the life expectancy of both the engine oil and engine. The motor oil’s reserve alkalinity, expressed as its Total Base Number (TBN), aids in the control of acidic by-products. The higher the motor oil’s TBN, the more effective it is at reducing the corrosive effects of acids over an extended period of time. AMSOIL XL Synthetic Motor Oils feature a unique additive chemistry that effectively raises TBN and allows the oils to neutralize more acidic contaminants and provide superior protection over a longer period.

Meets or Exceeds New Motor Oil Specifications
AMSOIL XL Synthetic Motor Oils meet or exceed the ILSAC GF-5 and API SN service requirements for motor oils used in gasoline-powered vehicles. API SN is the designation of the American Petroleum Institute and shares a number of criteria with ILSAC GF-5. The International Lubricant Standardization and Approval Committee (ILSAC) created ILSAC GF-5 primarily to address three important areas within the automotive industry: fuel economy, emissions system life and oil robustness.

Improved Fuel Economy

To achieve government-mandated fuel economy standards, OEMs are examining every engine component for potential efficiency gains, including motor oil. To meet the GF-5 specification, motor oils must demonstrate an improvement in fuel economy compared to a reference oil and retain at least part of that improvement after 100 hours of testing.

AMSOIL XL Synthetic Motor Oils are fuel-efficient formulations that reduce friction-related energy loss and meet the GF-5 specification. They provide better fuel economy compared to conventional, non-fuel-efficient motor oils.

AMSOIL XL Synthetic Motor Oils

AMSOIL XL Synthetic Motor Oils are engineered to overcome the main reasons for motor oil failure.

Their extended-drain additive boost is designed to impart long oil life.

I was taught early in my engineering career, “In God we trust; all others, bring data.” I have to chuckle a little every time I tell someone about my deep-seated belief that I will not accept any conclusions on a technical subject without being fully backed up by unbiased data.

Amsoil 5W-20 XLM

I think it might even get a little irritating hearing me continually ask, “Where is your data?” I know many AMSOIL Dealers and customers feel the same way; they want the facts before accepting things as foregone conclusions.

Dealers depend on solid technical data to provide customers the best possible solutions to technical problems. They know that when you become a solid technical resource to customers, you increase your value and credibility in the customers’ eyes. The monthly Tech Talk column will provide solid technical facts for people who really want to know.

This inaugural issue of AMSOIL Magazine features the introduction of the re-formulated XL line of oils with boosted extended-drain capabilities. The first question many people ask is, “what imparts XL’s extended-drain abilities?” First, you need to understand what prevents an oil from providing adequate protection over an extended period of time. Two common failure modes for passenger car motor oils are oxidation and acid build-up. Oxidation causes oil viscosity increase, sludge, varnish and hard carbon deposits. These effects can restrict oil fl ow and stick piston rings, leading up to catastrophic engine damage.

Acid build-up in the oil sump occurs from oxidation, combustion by-products and other contaminants. Over time, an oil’s ability to neutralize acids is reduced and, eventually, the detergent system is unable to combat deposits. Corrosive wear can occur in bearing materials and other critical areas, and excessive deposits can form. If an oil is to be used for extended drain intervals it must successfully address the issues of abnormal viscosity increase and excessive acid build-up over the specified interval.

Amsoil 5W-30 XLM

AMSOIL XL Synthetic Motor Oils are designed to overcome these common oil failure modes. Highly saturated synthetic molecules have been proven to do a superior job handling heat and resisting oxidation. Unlike conventional oil molecules, pure, uniform synthetic molecules are manufactured with more stable chemical groups that actually block oxygen and other contaminants from attaching to the base oil chain, resulting in more stable viscosity levels for longer periods of time.

Well-designed anti-oxidants enhance resistance to chemical attack and provide an added layer of protection against sludge development. Many of these materials work by proactively attaching to oxygen molecules and contaminants and consuming them in an oxidation reaction. This effectively prevents these viscosity-increasing materials from attaching to the backbone of the base oils. Basically, anti-oxidants slow down the oxidation process by tying up freeradical materials.

Acid build-up and detergent levels are measured by two different variables: total base number (TBN) and total acid number (TAN). TBN is a measure of the remaining detergent or acid-neutralizing capability of an engine oil. TAN is a measure of acid build-up in the system.

As TBN levels are naturally depleted over time, TAN levels increase. With extended drain interval oils, the detergent level is boosted to keep acids in check over the extended period between oil changes.

The XL series features a new extendeddrain additive boost designed in part to increase the oil’s starting TBN levels and enhance TBN retention to safely provide excellent lubrication for up to 10,000 miles and beyond. The XL line is also designed with premium synthetic base oils and an anti-oxidant system that safely resists chemical attack over this period.

Amsoil introduces SIROCCO™ Synthetic Compressor Oil

AMSOIL SIROCCO™ Synthetic Compressor Oil ISO 32/46New AMSOIL SIROCCO™ Synthetic Compressor Oil is a premium quality, multi-viscosity lubricant formulated for industrial applications calling for either an ISO-32 or ISO-46 compressor oil or coolant. It meets the requirements of 5W-20 and is recommended for use in single and multi-stage rotary screw compressors and vacuum pumps that call for this viscosity.

AMSOIL SIROCCO™ Compressor Oil is formulated with premium synthetic ester technology. It effectively extends compressor life and reduces maintenance costs by reducing component wear and protecting against oxidation, corrosion, foam and rust. It is also highly resistant to water, preventing damaging oil/water emulsions and allowing for longer lubricant life and ease of water removal from the sump.

Users of polyalkyleneglycol (PAG) type compressor oils will find significant cost savings by switching to AMSOIL SIROCCO™ Compressor Oil. Market research shows AMSOIL SIROCCO™ is priced an average of over $1,000 less per drum when compared to Ingersoll-Rand SSR Ultra-Coolant® or Sullair Sullube 32®, and it safely replaces these products following normal oil change procedures, without extensive flushing. AMSOIL SIROCCO™ Compressor Oil further reduces maintenance and used product disposal costs through extended drain intervals. SIROCCO™ may be used for up to 8,000+ hours (about 1 year of constant compressor operation) in most compressor applications. The inherent lubricity and thermal conductivity of SIROCCO™ Compressor Oil also save money spent on energy by reducing energy consumption, increasing operational efficiency and lowering operating temperatures.

AMSOIL SIROCCO™ Synthetic Compressor Oil maintains performance across a wide operating temperature range. Its low pour point, high viscosity index and lack of paraffins (wax) make it an excellent all season lubricant. At high temperatures, SIROCCO™ forms virtually no carbon, allowing for clean operation. At cold temperatures, equipment starts easier and the lubricant is quickly pumped to critical components, preventing lubricant starvation and excessive wear.

AMSOIL SIROCCO™ Synthetic Compressor Oil has higher flash, fire and auto ignition points than competitive petroleum oils. Its resistance to carbon formation and its ashless additive system minimize the incidence of deposits acting as ignition-promoting hot spots.

AMSOIL SIROCCO™ Synthetic Compressor Oil is compatible with the vast majority of compressor oils that are available on the market, including mineral oil compressor oils, diester compressor oils and polyalphaolefin (PAO) compressor oils, as well as polyalkyleneglycol fluids or PAG type compressor oils. AMSOIL SIROCCOTM Compressor Oil is not compatible with silicone compresser oils such as Sullair 24KT TM.

Amsoil Dealers Grow Business in Many Ways

7-Star Regency Platinum Direct Jobbers Bill and Donna Durand
7-Star Regency Platinum Direct Jobbers Bill and Donna Durand

AMSOIL Direct Jobbers Bill and Donna Durand of Superior, Wis. have one of the largest organizations in the AMSOIL Dealer network. They joined AMSOIL in the early years, and their business has grown ever since.

They recently reached the 7-Star Regency Platinum Direct Jobber level. They share the top spot in the company with Direct Jobber Dave Mann of Traverse City, Mich., who earned the highest level a month ago.

From the first meeting with AMSOIL President and CEO Al Amatuzio, Durand was sold on the AMSOIL opportunity. “AMSOIL has brought a lifetime of changes for us, all for the better,” Durand said. “We’ve come a long way since activating our business at the kitchen table in 1976. At our first meeting in April 1974, we were so inspired by the Colonel (AMSOIL President Al Amatuzio). From the start, we felt his AMSOIL dream was worth fighting for, so we just did that.”

Durand’s military and administrative background helped him build a large sales organization. “We’re thankful for our dynamic and growing sales team that stretches from coast to coast,” Durand said.

He told Amatuzio in 1974 they would sponsor 35,000 of the nation’s highest quality Dealers. “Today our nationwide SEL organization is more than 40 times the size AMSOIL INC. was on the day we joined,” Durand said.

The Durands built their business the old fashioned way. Durand understood the benefits of AMSOIL products for limiting costly downtime and inefficient operation of machinery. He also understood how to recruit new Dealers. In those early days, the Durands stocked AMSOIL products at their home, boxed everything by hand and delivered the products to their customers. Donna did all of the paperwork, together they held meetings in their home and recruited their six children to pitch in.

It paid off. The Durands became Direct Jobbers in 1976. “At the end of the first year, we had more than 450 Dealers and several Directs onboard,” he said. “People were excited about synthetic lubricants and so were we. We knew we had found our own oil well.”

His first commission check was $27.05, Durand said. The second one came in at just over $300, and by the third month they earned $1,225. “We grew that fast by sponsoring Dealers,” Durand said. “In AMSOIL, there is no glass ceiling.”

The unlimited income potential of the AMSOIL opportunity is especially important in today’s economic climate, Durand said.

Amsoil Special Vehicles for Direct Jobbers
AMSOIL VEHICLES — These Lincolns are among the perks of owning a large AMSOIL business for
Direct Jobbers Bill and Donna Durand of Superior, Wis.

Every advance in the company’s ability to distribute products — such as direct shipping from the warehouse or distribution centers — along with technological improvements increases income potential and makes it easier for Dealers to succeed. “The Preferred Customer Program is really one of the best things that ever came along,” Durand said.

Although Durand still delivers products to some of his customers, most orders now ship directly from the AMSOIL warehouse or distribution centers.

The advent of the Internet removed every limitation for Dealers. Dave Mann’s rapid growth was mostly accomplished online.

Mann has extensive knowledge of AMSOIL products and is a self-described “gear head” of many years. “I focus primarily on the Internet business model as I believe it is an effective method to connect with other performance-minded automotive and powersport enthusiasts from around the country,” Mann said.

Mann also works hard to enlarge his organization, but he does it through contacts he makes online as an expert in different forums. Mann said his extensive knowledge of the products and the business model allow him to provide the hands-on support new Dealers and customers require.

Durand also provides one-on-one support to his extensive downline. “Regardless of downliners’ goals, styles or methods of operation, we aim to assist and encourage them in reaching new heights,” Durand said. “That’s our job, to help others grow.”

Long-time AMSOIL Direct Jobbers have a responsibility to pass their knowledge on to the next Dealers and to applaud their new ways of operating, Durand said. Durand encourages new Dealers. “Go where the openings are,” he said. “Right now there’s not a single 6-Star DJ in the whole world. You should plan now to act; fill that key position.

“We’ve far exceeded our goals, and it’s time for us to step aside and promote new generations of leaders on their way to the top,” Durand said. “The energized Dealer teams we see crossing the AMSOIL award stage today will outproduce and outperform our achievements in every way, and it’s our obligation to assist them to do just that. The future of AMSOIL synthetic lubricants, now more than ever, is in good hands.”

Where does all of that Motor Oil go?

Volatization, the methods used to test it, and why AMSOIL decided consumers would care.

When speaking about their vehicles, motorists may often comment that their auto “uses a little oil now and then.” Although many are positive that the vehicle is “using” this oil, upon further questioning they often cannot explain how or why or where exactly the oil dissappeared. Is it leaking? Certainly some vehicles will leak an amount of oil out of seals, gaskets and joints. But others that “use” oil have no leaks at all. So where does this oil go? The oil goes through a process known as volatization, and it can end up costing motorists more than just the price of a few quarts of oil.

Why Oil Volatizes
After crude oil has been pumped from the ground, it is sent to a refinery where it is distilled into its useable components. Distillation separates the crude into fractions based on their individual boiling ranges. The crude is heated until each fraction boils off as a vapor, and then is condensed and subjected to further processing. This boiling is essentially the same circumstance occurring during volatization in an engine, with lighter molecules vaporizing and heavier molecules remaining. In refining, this process can effectively increase the amount of similar molecular structures in each fraction, and therefore improve the stability and quality of each product refined. However, even the final petroleum-based product still consists of a wide range of hydrocarbon structures. These are sometimes referred to as a “chemical soup.”

This “chemical soup” found in standard petroleum mineral oils contributes to many of their shortcomings when compared with synthetic oils. Because these molecules prevent uniformity, the oil has a tendency to deteriorate more rapidly. If lighter fractions are present in the oil, they can boil off (or volatize) which leads to oil consumption, oil thickening and a loss of performance.

Fractioning Tower
Fraction Tower and Oil Volatization
A Fractioning Tower can separate the useable portions of crude oil to obtain common end products.

Money to Burn?
Even though many motorists do not realize it, when they notice that their vehicle is “using” oil they are often witnessing the effects of volatization. Most simply buy extra oil to replace what they assume the motor has “used” and check regularly to see if the level is low. But is adding more mineral oil necessarily the best solution to the problem? What they may in fact be doing by adding more petroleum-based mineral oil is burning up their money.

For example, if an automobile needs five quarts of mineral oil sold at $2 a quart to operate during a 3,000- mile drain interval, and the mineral oil used in the vehicle volatizes and is replaced at a rate of one quart every 1,000 miles, the automobile actually goes through 7 quarts of mineral oil during the drain interval and the motorist spends an extra $4 per oil change interval on “topping off” the levels. Considering that the average vehicle puts on 15,000 miles a year, $20 in extra oil is used to keep the oil levels sufficient.

But extra oil is not the only expense motorists face when dealing with volatization. As motor oil goes through the process of volatizing, the chemically lighter (or more volatile) portions are always the first to “boil off” in the oil. This leaves the heavier, less pumpable portions behind. This heavier oil cannot be relied upon to flow easily and quickly to all of the engine components.

The end result is decreased fuel efficiency, premature component wear and deposit formation within the engine. The expense to the motorist can be quite substantial.

Noack Volatility Apparatus
Noack Volatility Apparatus

This is the NOACK Volatility Test apparatus. An oil sample is weighed before the test procedure is begun and after the test is completed. The amount lost by weight, due to volatility, is reported as a percentage.

The gray box houses the oil sample, which is heated to 150°C (302°F). Dry air is passed over the sample carrying off oil vapors with it. The beaker on the right receives the oil that has “boiled off.” It works somewhat like a petroleum fractioning tower or still. Acceptable percentages of loss by weight are determined by the grade and weight of the oil that is being tested.

The Synthetic Solution
Synthetic motor oils have a natural advantage over petroleum-based oils when it comes to volatility. This is because synthetic oils are designed to have uniform chemical structures. This eliminates the extra chemicals and hydrocarbon structures (or “chemical soup”) found in oils based only in mineral stock. Because they contain less lighter chemical portions to boil off, synthetic products lose less of their lubricating abilities to volatization.

AMSOIL Synthetic Motor Oils maintain their viscosity and provide ongoing cold start protection, fuel efficiency and reduced oil consumption.

Surprisingly, volatility was not always considered when comparing motor oils. Few oil companies published test results measuring an oil’s volatility until the 1980s, when AMSOIL became the first in the United States to publish NOACK Volatility Test results.

In the NOACK Volatility Test the oil is heated to 150° C for a specified period. Lighter oil fractions will “boil off,” leading to oil consumption, oil thickening and a loss of performance. The percentage lost, by weight, due to this “boil-off” is reported.

The test has different passing requirements depending on the weight of the oil being tested. For example, 10W-30 oil in the United States may lose up to 22 percent, by weight, and still be “passable.” However, with 20 percent gone, the oil suffers significant performance deficits in characteristics such as pumpability and lubricity.

Effective July 1, 2001, a new specification, known as GF-3, allows a maximum of 15 percent loss. European standards, which have been stricter for years, already limit high quality oils to a maximum of 13 percent loss.

AMSOIL 10W-30 loses only 6.76 percent to volatility.

AMSOIL reports these results because they enable informed consumers to understand the value offered by synthetic motor oils. Low oil volatility means reduced oil consumption rates, maximum fuel efficiency and higher levels of performance for longer periods of time.

NOACK Volatility Test ASTM D-5800
Amsoil Noack ASTM D-5800 Volatility Chart
These are the results of a typical NOACK Volatility Test. Improvements in the field of lubrication have led to increasingly lower weight loss percentages for all types of oil. However, synthetics have generally always outperformed mineral oil based lubricants. AMSOIL synthetics consistently boast lower loss by weight percentages than competitors’ oils.