These are difficult times for all Americans and our many friends around the world. We at AMSOIL share the sorrow and anger felt by all over the vicious terrorist attacks that took place on September 11 and the suspicious anthrax-filled letters sent to our lawmakers and others. Nothing has been quite the same for any of us since then.
Our leaders in Washington have been faced with tough decisions and, to date, have put their differences aside to speak with one voice. I believe the spirit of patriotism brings all Americans closer together during times like these. I sincerely hope it lasts!
I was also faced with a difficult decision shortly after the attack. Our Direct Jobber Convention was scheduled for October 11 in Williamsburg, Virginia. Considering the tragic events that were unfolding, I simply couldn’t put our staff and Direct Jobbers at risk by asking them to fly there and all meet under one roof in that location. Therefore, I decided to postpone our Convention until next spring.
These terrorist attacks couldn’t have come at a worse time for our country. Our economy was struggling, unemployment was climbing, and we were just beginning to see a recovery when everything simply shut down. But through it all, our business and yours continued to grow. The reason? When you manufacture the best products in the world, people will buy them. When your products outperform all other products on the market, people will buy them. When your products save users money, people will buy them. And when your products reduce our dependency on foreign oil, people will buy them!
Our products do all those things. Bottom line, our success is based on the high quality of our products.
That’s what keeps customers coming back to us. Even during bad economic times, people still drive their vehicles, businesses still move products over the road, salespeople still call on customers, and they are all interested in saving money every way they can. You and I help them do that!
Our product quality is the main reason for our continuing success, but there is another factor I’m sure you have encountered in your business as you offer this business opportunity to your friends and customers.
During troubled financial times, people are looking for ways to earn extra money, and an AMSOIL Business has been the answer for many of them. Our growing sponsorship numbers continue to bear this out. During these troubled times, there is one overriding reason to use our products. Today, we really don’t know who our friends are or as things progress, how long they will be our friends. Now is the time for all of us to do what we can to reduce our dependence on foreign oil, and using AMSOIL products is one easy way we all can do that.
We are regular advertisers in the National Oil and Lube News magazine. In this month’s issue, we placed an ad that tells readers that based on a 5% increase in fuel economy, if everyone in America used AMSOIL Synthetic Motor Oil, Gear Lube and drive train fluids, we could save up to three and one-half billion gallons of gasoline in just one year. That’s right. I said billion! This is from hard numbers taken from government statistics of domestic motor fuel consumption, and is not something we pulled out of our hat.
Now it is an accepted fact in the industry that by switching to synthetic lubricants, motorists will see an increase of 3 – 5% in fuel economy. Our experience has been that motorists experience ever greater fuel economy increases, but we used industry-accepted numbers to demonstrate our point.
That’s only half the story. The other half is the extended service life AMSOIL lubricants provide and the dramatic reduction in lubes and fluids that result. Right now, America needs to use less oil, and AMSOIL Synthetic Lubricants can be a part of the answer to reducing our dependence on foreign oil.
To paint this in the minds of all of us and all Americans, I’m coining the term “America’s Oil” as our slogan for the coming year. AMSOIL is truly “America’s Oil”. This company and all our products originated in America. There was no other oil like AMSOIL in the world. It all began right here.
As a former Lt. Col. and jet fighter squadron commander, I chose the red, white and blue as my company colors. America’s colors. AMSOIL was founded on the principles of the American free enterprise system and it has flourished as such. Our products are made in America by an American company.
There has never been a better time for “America’s Oil”! AMSOIL.