|“On the Box”
Over the past few years, Team AMSOIL has truly lived up to its name by taking on a “Team” approach.
For the past four years, snocross team owner Steve Scheuring has helped AMSOIL implement a generator oil change program at the Loretta Lynn’s Amateur Nationals motocross event.
In our new partnership with Monster Energy Supercross, off-road truck driver Scott Douglas not only helped bring our new toter home to the first round in Anaheim, he brought his AMSOIL Cup-winning truck to display at the second round in Phoenix.
Meanwhile, offshore powerboat racer Bob Teague is helping with logistics as we store our display rig at his shop in Southern California.
Off-road truck driver Mike Oberg was on display at the AMSOIL World Championship Snowmobile Derby, even taking his truck around the ice oval for a few “practice” laps in front of the sold-out stands. We want to thank all of the partnerships that are helping showcase AMSOIL both on, and off, the track.
When AMSOIL signed on as the Exclusive Official Oil of Monster Energy Supercross, the company knew the sport had an exceptional fan base that would cram coliseums built for other sports such as Major League Baseball and the National Football League.
After the first two rounds of the 2011 season, it’s the growing legion of fanatics that has been the most impressive stat for AMSOIL. In Anaheim, a sold-out crowd of 45,050 watched the world’s best riders go bar-to-bar. In Phoenix, attendance was up 20 percent at Chase Field as 51,064 devoted supporters took in the down-to-the-wire finish. Just as important for AMSOIL exposure, those events brought almost 50,000 fans through the pit party and past the corporate AMSOIL display.
“The crowds were magnificent,” said AMSOIL Race Program Manager Jeremy Meyer. “At Anaheim, it was a mad rush once the gates opened, and everyone had to walk past the AMSOIL booth to enter or leave the pits. Phoenix was also great, as the general public was allowed to walk right in front of our booth before entering the stadium.”
Outfitted with a 48’ Renegade toter home and a 20’ Stacker trailer, AMSOIL is crisscrossing the country in 2011. At the heart of the supercross display is the opportunity to win Team AMSOIL rider Kevin Windham’s bike. The bike, which will be an actual race-ridden Honda CRF 450 from the most popular rider in supercross, will be given away at the end of the year through a text-towin campaign. K-Dub’s Honda will be on display inside the AMSOIL booth at each round, and fans young and old are provided the opportunity to have their pictures taken with the #14 ride.
“The K-Dub bike is a wonderful promotion,” said Meyer. “It helps generate interest in our booth to the 20,000-plus fans at each round, and it also drives new customers to amsoil.com and our social media outlets. If the first two rounds are any indication, the promotion is helping AMSOIL and its Dealers find new customers.”
Along with supplying information on AMSOIL and its products, a simple child’s game rounds out the display this year. The AMSOIL Airplane Challenge is generating interest and leads at a frenetic pace. At each round, fans can fold a paper airplane and throw it through a target for a chance to win a Traxxas/ AMSOIL R/C truck. In Phoenix, the game was set up right next to the actual Scott Douglas AMSOIL Ford F-150, helping showcase the company’s involvement with the Traxxas TORC Series presented by AMSOIL. Douglas was in the Phoenix area as part of a Traxxas display for the Barrett-Jackson Auto Auction in Scottsdale, and was an excellent draw for race fans.
“Having Scott in the booth in Phoenix really tied everything together,” said Meyer. “He has a lot of fans on the West Coast, and he was busy answering a lot of questions about AMSOIL. We are already looking at other places we can bring in additional AMSOIL racers to help us promote.”
In February, the tour begins moving east, with races in Texas and Georgia, as well as the final stops in California. For fans who cannot attend, Monster Energy Supercross can be watched each weekend on either CBS or SPEED.
|As the Exclusive Official Oil of Monster Energy Supercross, AMSOIL boasts a significant presence at each round.|