Of all the exciting new business opportunities AMSOIL OE Synthetic Motor Oil provides, few offer more potential for Dealer growth than the new Installer Program. Featuring both OE and XL Synthetic Motor Oil, the Installer Program makes it easier to approach the more than 100,000 quick lubes, independent garages, tire centers and other facilities offering oil changes. Today, 60 to 70 percent of motorists pay someone to change their oil, with the number predicted to reach 80 percent by 2018.
The 7,500-Mile Oil Change Program allowed many Dealers to successfully implement oil change programs featuring XL Synthetic Motor Oil in the do-it-for-me (DIFM) market. Despite higher profit margins, many installers have balked at the program due to higher price points and reduced customer visits resulting from extended drain intervals.
Past Objections Answered Because OE Synthetic Motor Oil is recommended for original equipment manufacturer (OEM)-recommended drain intervals, installers need not worry about extended drains reducing customer visits. Motorists will visit shops at their current frequencies, allowing installers opportunities for the add-on sales they often rely on to increase profits.
The price also benefits installers in multiple ways. While AMSOIL suggests pricing an XL oil change between $64.50 and $69.50, AMSOIL suggests pricing an OE oil change between $44.50 and $49.50, only about $10 to $15 more than the average price for a conventional oil change, but lower than full-synthetic oil changes using competing oils. The reduced price point enables motorists who are aware of the benefits of synthetics, and AMSOIL synthetics in particular, but fearful of the higher cost, to easily transition from conventional oil. Motorists enjoy lower costs, while installers realize increased profits compared to conventional oil changes.
Installer Program Offers Multiple Options OE also provides an option for those who have expressed interest in trying AMSOIL products, but have been unwilling to extend drain intervals. Once aware of the benefits of synthetics, they may move up to the convenience of extended drain intervals offered by XL. Installers realize increased profit margins per oil change selling XL, while customers receive added value.
Both AMSOIL OE Synthetic Motor Oil and XL Synthetic Motor Oil are APIcertifi ed to alleviate warranty concerns. Installers can carry both OE and XL or each individually, allowing Dealers to tailor the Installer Program to best fit each situation.
Revised Promotional Items The complete details of the Installer Program, including how Dealers make more money, selling strategies, samples of all literature items and more are available in the new Installer Kit (G250). The G250 provides Dealers the necessary materials to make five sales presentations and register two accounts. The Quick Lube Fast Attack Pack (G250Q) has been discontinued.
The Promo Kit, sent to installers free-ofcharge after an initial qualifying order (either five cases of quarts, four cases of gallons, one drum or one tote of either XL or OE), has also been revised. The 2’ x 6’ banner features a new look and can be used by installers who carry OE, XL or both. The kit also includes a point-ofpurchase (P-O-P) display, redesigned P-O-P brochures for customers in the waiting area and oil change reminder window decals.
Your Next Step With the DIFM market growing and use of synthetics rising, the time to act is now. Dealers interested in selling the Installer Program should purchase an Installer Kit (G250). The Kit includes the following:
Installer Kit Cost: $8.00
- How to use the Installer Kit (G3376)
- AMSOIL Installer Program – Dealers Only (G3413)
- Strategies for Entering the Installer Market (G3400)
- (5) AMSOIL Programs for Today’s Installers Brochures (G3401)
- (5) XL Synthetic Motor Oil Data Bulletins (G1404)
- (5) OE Synthetic Motor Oil Data Bulletins (G3404)
- (5) OE Countertop Handouts (G3407)
- (5) XL Countertop Handouts (G3406)
- (5) Installer Price Lists (G3386)
- (2) Retail-on-the-Shelf Kits (G1001)