FAQ January 2011

Letters to the Editor Uncategorized


I just finished reading “Letters To The Editor,” specifically the questions regarding the EAO09, 10 and 13 (November issue). What about the EAO57?

Gary Hooker

Amsoil: The EAO57 filter was replaced with the EAO51, which has most recently changed to the EA15K51. See page 11 for details on the new 15,000-mile Ea Oil Filter (EA15K) line.


The updated marketing plan for selling to out-of-line Preferred Customers requires the selling Dealer to complete and submit a Transfer of Commission Credits Form to AMSOIL INC. The only person who has a financial incentive for the transfer of commission credits is the sponsor of the Dealer or Preferred Customer, who is not doing any work on the transaction, and his or her upline. AMSOIL is asking Dealers to expense money for products, freight, and in some cases taxes, and then receive a 0 percent return on investment when those products sell to an out-of-line registered AMSOIL customer. Did anyone at AMSOIL consider this?

Thank you, Erroll Ivory

Amsoil: While this isn’t actually a new policy, but rather a change in who’s responsible for submitting the documentation, the overall benefits of the policy outweigh the negatives. It is intended to protect Dealers who have personal group members located outside their local areas, while providing viable business opportunities for new Dealers.

Remember, Dealers determine their selling price and have the option to add fees to cover costs of freight, inventory, warehousing, desired profits, etc. when selling to non-personally sponsored Dealers and Preferred Customers. Many Dealers also find such sales can help them achieve higher levels of discounts and excellent word-of-mouth advertising from satisfied customers. Of course, Dealers also have the choice to not offer this service if they don’t think it’s profitable.


What a great upgrade to the AMSOIL Dealer publication. Pipeline was a great start in the early days; I still have a few. Action News was a long due improvement; I still have a lot of old issues. However, AMSOIL Magazine is a much more professional publication. With its new cover, masthead and articles it provides a new look and more information.

Moving the Bulletin Board to the website was a great idea instead of dropping it altogether. Having a place where folks can find meeting locations is necessary; however, it did take up valuable space in the Action News that could have been used more productively.

Tech Talk is a good idea. We used to get technical information, but not under a special heading. Will Dan Peterson be writing all the articles or will other technical staff be contributing in their specialties? I especially like the idea of two editions, one for Dealers and a Preferred Customer edition. I hope both will be available for download from the website.

My major criticism with Pipeline, Action News and now AMSOIL Magazine is that we get them about halfway through the publication month; I got my December issue on 12/11/2010.

Lawson and Jennifer Stevenson

Amsoil: We’re glad you like the new publication. While Tech Talk is Dan Peterson’s column, it is likely other members of the Technical Department will contribute material from time to time. You will be happy to know Dealers can download both the Dealer and P.C. editions of AMSOIL Magazine from the Dealer Zone. Just click the “AMSOIL Magazine/Action News Back Issues” link on the Dealer Zone Menu.

Because AMSOIL Magazine is sent through bulk mail and AMSOIL has no control over how quickly it is delivered, Dealers receive it at different times, some earlier in the month and others later. Downloading the Magazine from the Dealer Zone provides Dealers a quicker option as it is often posted up to a week or more before it arrives in the mail.


I’ve been a Dealer for quite a few years. Although this isn’t my main source of revenue, I have my family and friends using AMSOIL products in their vehicles.

I have used the 0W-40 ATV oil in my sport performance ATVs since about 2006. I’ve found out that it has a little higher viscosity than the 10W-40 motorcycle oil which I think would be better for higher temps of the desert. After blowing up an engine, I started investigating more about the construction of an oil. I have worries about the shear stability of such a wide range of viscosity 0W-40. I understand some companies use these VII (viscosity index improvers) to get this kind of viscosity range.

The downfall is that these VIIs tend to breakdown quickly and lose the 40 weight viscosity (shear stability). I want to make sure this is the correct oil for me to use for long performance and reliability. I would like AMSOIL to provide better information about this ATV oil and do a white paper comparison to other ATV performance oils.

I change oil at 20 hours of use to sleep well at night. This oil might be great for the 4×4 ATVs, but our ATV club has mostly high performance sport quads (700/660 Raptors, etc.). Thanks in advance for more information.

Regards, Gene Carmickle

Amsoil: Good question, Gene, and thank you for the suggestion. We assume you blew up the engine prior to using AMSOIL. Yes, Formula 4-Stroke® 0W-40 (AFF) is the best choice for long performance and reliability in your ATV. You are correct about the use of viscosity index improvers to achieve a wider viscosity range. However, like other oil additives, the market offers a wide range of quality, and you can be assured that Formula 4-Stroke® 0W-40 is formulated with only the highest-quality, shear-stable viscosity index improvers, ensuring it maintains its protective viscosity and provides second-to-none protection and performance in both recreational and high-performance ATV applications.


I have been selling and using Amsoil products since 2008. I will not sell any product I don't use myself. Your cars will last for 150K+ miles with no problems. I have a 2004 Toyota truck with 217K miles and a 4runner with over 170K miles running fine. Cell: (702) 994-4646


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