AMSOIL is the Official Oil of the Sturgis, Daytona and Laconia motorcycle rallies. The Sturgis Motorcycle Rally took place just last month, and a few corporate employees received the opportunity to promote AMSOIL products in the corporate booth on Main Street. A concentrated effort was made to ask customers who stated they were already using AMSOIL in their motorcycles if they also used AMSOIL in their cars, trucks or other types of equipment. Approximately 95 percent of these customers said “No.” Do you know what that means? Opportunity!
Go to your current customers and find out more about their lubrication needs. If you’re selling someone motorcycle oil, odds are he or she has a car, or two or three. Those vehicles need AMSOIL. A customer who only uses AMSOIL in his or her snowmobile or four-wheeler often has a truck and trailer that would also benefit from the use of AMSOIL products.
Your current customers are easier to sell to compared to those who haven’t yet experienced the benefits of AMSOIL products. Let your current customers know the same quality and performance they receive with their current product is consistent throughout the entire AMSOIL product line. If they like the performance they realize with AMSOIL Synthetic Motorcycle Oil, they will love the performance they receive from AMSOIL synthetic motor oils. And don’t forget to ask them for a referral, perhaps a family member or friend they ride with who could also benefit from using AMSOIL products.