As a company, we have been extremely successful in selecting promotional venues and associations that have advanced AMSOIL brand recognition and delivered high levels of return-on-investment. Our approach has always been conservative. We don’t throw money at opportunities simply because they are glamorous or trendy. We analyze the opportunities carefully and select only those options we believe our Dealers can best capitalize on.
The motorcycle market is a perfect example. Beginning with our long-time sponsorship of the Geico/AMSOIL/Honda Supercross Team, we have strategically expanded our promotional effort in this market to include extensive motorcycle magazine advertising and a broad range of series and event sponsorships.
Most recently, we elevated our involvement with Daytona Bike Week from “official oil” to “presenting sponsor.” This ties in with our official oil partnerships with the Sturgis Motorcycle Rally, Laconia Bike Week and the Monster Energy AMA Supercross Series.
Another of our recent partnerships in the motorcycle market has generated more immediate response than any we have ever done. Beginning with 2011 models, AMSOIL motorcycle oil will be the factory ?? ll for all EBR motorcycles. AMSOIL will also sponsor EBR’s racing efforts in the AMA Superbike Series. EBR, for those who don’t know, is short for Erik Buell Racing. Erik Buell is a legendary motorcycle designer who has built some of the most innovative road bikes in the world.
His long-time association with Harley- Davidson put him at the forefront of the motorcycle world and gained him legions of loyal followers. AMSOIL was literally inundated with responses to our new association with him. Here are a few:
Just wanted to let you know that I am an owner of two Buells, am crazy about Erik Buell Racing, and will be switching from Redline synthetics to AMSOIL. Thanks!
Just a note to let you guys know I will be buying and using AMSOIL in the future for my Buell motorcycle. The reason is directly related to AMSOIL’s decision to sponsor Erik Buell Racing. If your oil meets Buell’s approval, it gets mine … and you guys get my money.
Thanks for the support…and thanks in advance for providing a high quality product.
As a long time Dealer and Buell owner I just wanted to thank you and AMSOIL for sponsoring EBR. I know you will not be disappointed in their results and determination to win.
The results EBR was able to accomplish last year on a shoestring budget were amazing. I can only imagine what they will be able to accomplish with AMSOIL’s support.
I will redouble my efforts to get all the Buell owners I know to use AMSOIL products in all of their vehicles.
I just wanted to say thank you for supporting EBR! I’m a loyal Buell rider as well as a fan of the new race team and company. Just wanted to let you know I will be switching from another brand to AMSOIL at the next oil change.
I am a long time fan of Buell motorcycles and I have owned three of them, two of which I have used your products in. I, as well as many others, was deeply saddened by the Buell shut down in Oct.
2009. However, as you guys know, Erik Buell has worked his way back into the motorcycle business and released the new 1190RS. I just wanted to thank you guys for backing him and becoming the sponsor of his race team, as well as lubricating his new bike.
Doing this motivated me to become a Dealer for you guys. In fact, I just submitted my application yesterday and I am very excited to be able to see that #99 EBR/ AMSOIL bike racing this coming season.
Donald J. Wyman
I just wanted to say thanks for supporting Erik Buell Racing. I’ve got a Buell and have used AMSOIL since I’ve owned it. I’m glad that Erik is getting back on his feet and I wish you the best for the upcoming race seasons!
I wanted to write to express my appreciation for your 3-year sponsorship of the Erik Buell Racing Superbike Team. I, like many other Buell riders and supporters, will be switching to AMSOIL at my next oil change.
Although EBR is just gearing up, projections are to produce thousands of bikes in 2012. As the factory ?? ll oil, that’s thousands of more users our brand will reach directly and thousands of more supporters spreading the word about AMSOIL. It is all about gaining more market for our Dealers, and piece by piece we are claiming our share.
A.J. “Al” Amatuzio
President and CEO, AMSOIL INC.