From the President’s Desk August 2011

Amsoil President News Uncategorized

Amsoil President Al Amatuzio Vice President Alan Amatuzio and Dean Alexander Executive Vice Presidents

Although the AMSOIL business opportunity has been the subject of this column many times, I am going to address it once again for the benefits of our Preferred Customers. I realize, of course, that not all Preferred Customers may be interested in owning an AMSOIL Dealership at this time, and that’s just fine. Believe me, I appreciate your business, and you can read this simply as food for thought. For those who have entertained the idea of becoming an AMSOIL Dealer, consider the many benefits the opportunity offers.

As the owner of an AMSOIL business you have freedom. You have no quotas, inventory requirements or set hours. You have no one telling you when to work, where to work or how hard to work. The only obligations you have are those you impose on yourself. Many Dealers work their businesses strictly part-time. Others work part-time for several years before becoming full-time Dealers. Still others, like Preferred Customers, are drawn to AMSOIL simply to use the products, and once they experience the quality, they commit to their AMSOIL businesses. The point is, you are your own boss. You call the shots.

An AMSOIL Dealership also offers diversity. We provide products for virtually every lubricant market, and you select those that most interest you. Most Dealers gain expertise in a variety of markets, while others find success with a more narrow focus. Dealers with a passion for motorcycles, for example, are naturally drawn to that market. They talk the talk, and armed with an understanding of the quality of our products, are totally comfortable working that environment. The same applies to the marine market, trucking market, construction market and all the other markets our Dealers bring value to.

And then there is income. I was approached recently by an elderly woman who apparently knew me as the president of AMSOIL INC. She told me she grew up in the house I currently live in. I knew she was mistaken. When she described the house and gave me the location I realized the cause of her confusion. It’s a very large, stately house located not far from our corporate headquarters. It belongs to Direct Jobbers Bill and Donna Durand. I explained that to her.

“Oh,” she said, “I thought for sure it belonged to you.”

“No,” I said, “I can’t afford a house like that.”

You get the point. The Durands receive a hefty AMSOIL commission check each month, and they enjoy those things their AMSOIL business has allowed them to afford. And why not? They have earned it. They’ve worked hard for many years, just like countless other AMSOIL Dealers who earn large monthly checks. With an AMSOIL business, like all legitimate businesses, you cannot get rich quick. But with enough determination, you can get rich.

Perhaps most importantly, an AMSOIL business provides security. You may recall a letter we published in the May issue of this column from Dealer Robert Schultz. Robert’s story mirrors the many stories I’ve heard from Dealers throughout the years. Robert wrote, in part: As you know, I have been in the hospital for just over three weeks now… What I really want to tell you is thanks to my AMSOIL business I still have an income… I wish I could personally thank Al for creating a company that not only changed the face of lubrication forever, but gives everyone the opportunity to make a great living selling great products from a great company. If not for AMSOIL I’d be dead in the water right now with no income.

When issues arise that threaten life’s stability and, more specifically, financial security, a strong AMSOIL business can keep things right. There is no better insurance policy or retirement plan than an AMSOIL business. With an AMSOIL business, you make no insurance payments. Just the opposite. You earn money each month while the value of your business grows. An AMSOIL business can also be sold or passed on to loved ones when that time comes. and one final thought. For all those who commit to building an AMSOIL Dealership I can guarantee that this company will be here for you. We are strong, we are growing and our future could not be brighter.

A.J. “Al” Amatuzio
President and CEO, AMSOIL INC


I have been selling and using Amsoil products since 2008. I will not sell any product I don't use myself. Your cars will last for 150K+ miles with no problems. I have a 2004 Toyota truck with 217K miles and a 4runner with over 170K miles running fine. Cell: (702) 994-4646

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