From the President's Desk
Since the introduction of our very fi rst synthetic motor oil it has been our products that have drawn people to AMSOIL. Whether it’s savings realized through extended drain intervals, prolonged engine and equipment life or improved overall performance through superior lubrication, people recognize the great value our products provide.
AMSOIL products prove their value and people who use them, more often than not, become AMSOIL customers for life. Throughout the years many people became Dealers simply to use the products. They had no intention, initially, of actually working their AMSOIL businesses.
They weren’t salespeople, but because of the many benefi ts they experienced with the products they gained confi dence and began aggressively pursuing their AMSOIL business opportunity.
We see the same with our Preferred Customers. Although I don’t get the opportunity to speak to Preferred Customers as often as I would like, I do receive occasional letters. In virtually all cases, these letters contain glowing comments about our products. And in many cases, like our Dealers, Preferred Customers become committed and go on to build highly successful AMSOIL Dealerships.
Don’t get me wrong. Although I would love to see every Dealer and Preferred Customer become successful in an AMSOIL Dealership, I do not expect that to happen. Not all of you, I understand, have the time, the interest or desire. I can only tell you that I am extremely grateful for your commitment to our products, and I sincerely appreciate your loyalty to the AMSOIL brand. I would like all Preferred Customers and Dealers to realize, however, that the AMSOIL business opportunity is there for you, at any time, should you choose to pursue it.
You can be sure, also, that the company will support you every step of the way. For 37 years AMSOIL has been a model for all that is good in multi-level marketing and that will continue. Following are four traditional benchmarks that good MLM companies must meet:
1. A company must have quality products. AMSOIL products perform as intended, and clearly, the better the products perform the easier they are to sell. Not only does our quality attract consumers, it inspires confi dence and enthusiasm in our Dealers. We manufacture our own product line to ensure quality control, and our product line is large, providing Dealers and Preferred Customers with diversity and choice. And bottom line, there is demand for AMSOIL products.
2. Company support is a necessity. Knowledgeable Dealers are successful Dealers, and AMSOIL puts great effort into Dealer training. Beyond the intense instruction provided at AMSOIL University, we offer a wide selection of literature, website training and other educational tools. Also, unlike most MLM companies, we provide direct access to the company. Our open phone policy, conventions and regional meetings provide the personal contact that is extremely important for the training and inspiration that is necessary to succeed in the multi-level marketing industry.
3. Stability is a feature common to all successful MLM companies. AMSOIL has a proven track record. We have established a solid reputation. We look to the future, manage our growth wisely and commit to long-term goals. We have never, ever missed a payment to our Dealers or suppliers, and we reinvest our money for constant improvement and growth. Driving it all, we have highly-qualifi ed management, skilled technical people and a dedicated staff throughout.
4. Good MLM companies make only legitimate claims. AMSOIL doesn’t promise instant riches. It takes hard work and dedication to succeed as an AMSOIL Dealer. And we don’t rely on outrageous testimonials or incredible claims to sell product or attract Dealers and Preferred Customers. We let the facts speak for themselves.
President and CEO, AMSOIL INC.