You have never heard me claim to be the smartest guy in the world, but I have picked up a few things along the way. Above all, I have learned the value of quality. As a jet fighter pilot and squadron commander I pushed myself constantly to be the absolute best pilot I could be, and I demanded the same from my squadron.
I recognized, of course, that not all my pilots were equally skilled, but each was expected to work hard, and I pushed each and every one of them to their maximum potential. It didn’t take long before we were recognized as one of the most efficient and effective units in the country. We had the awards to prove it. AMSOIL, too, is built on quality, and it all starts with products. We have earned a reputation throughout the industry as a leader in innovation and cuttingedge technology. Just ask our vendors. Our base stock and additive suppliers come to us with only the best. They know what we expect from our products, and they know that AMSOIL won’t just settle for what other companies settle for.
With great products comes opportunity, and opportunity is the bottom line. That’s what AMSOIL Dealerships are built on. Each AMSOIL product is an opportunity to penetrate a market, capture sales and earn more money.
Our original 10W-40 Motor Oil provided opportunity for Dealers to capture sales in markets driven by performance enthusiasts and those who recognized the value of extended drain intervals. That one product alone propelled many Dealers toward financial security and the freedom of self-employment.
Today, of course, our product offerings are extensive and our opportunities are virtually limitless. Every conceivable lubricant market is an opportunity for sales, and as our brand recognition increases, which it is, our sales will follow. The motorcycle market is a perfect example. Our regional sales managers and a team of AMSOIL employees returned recently from the Sturgis Motorcycle Rally. As the Official Oil of Sturgis, AMSOIL exposure lines the streets. The reports from our guys confirm that the town was more saturated than ever with AMSOIL red, white and blue. There was literally nowhere a person could go without seeing an AMSOIL logo, and the sales of our motorcycle oils reflect the firm grip our Dealers have now secured on that market.
The same holds true for the snowmobile market. Supported by our status as the title sponsor and Exclusive Official Oil of the ISOC-sanctioned AMSOIL Championship Snocross Series, AMSOIL Dealers have pounced on the opportunity and are dominating the market. We are now clearly the number one oil among independent snowmobile oil manufacturers.
I could go on and on. Our products also create opportunities in the marine market, the off-road market, the diesel truck market, the ATV market, the high performance market and the extended drain market, as well as many others. The products we have introduced in just the last several months will open doors for Dealers. Our Polymeric Truck, Chassis and Equipment Grease; our Engine and Transmission Flush; our Quickshot SE and our Dominator Coolant Boost represent opportunities for increased Dealer sales.
And there is much more opportunity ahead. Those who attend our regional meetings will be the first to see a bold new repackaging and repositioning of one of our major product lines. They will also see, for the very first time, a product that may ultimately have as much impact on a Dealer’s business as virtually any product we have ever introduced. That is no exaggeration. I can say no more than that.
Speaking of our regional meetings, I have been watching the registrations and am disappointed the numbers aren’t higher. I recognize many of the names but notice, also, that many of those who I assumed would be on the list are not yet included. I strongly advise that every Dealer who is serious about building his or her business get registered now. You will not regret it, and that I guarantee.