Amsoil Magazine November 2010

Letters to the Editor Uncategorized

Congratulations! The new inaugural issue of AMSOIL Magazine looks excellent! I am very much looking forward to the information and education the monthly Tech Talk column will provide.

Keep up the great work,
Dave Gaylord

I just received my latest copy (Oct. 2010) of my AMSOIL Magazine and was reading the “From The President’s Desk” column, like I always do. While reading it this time, an idea came to me.

A.J. was talking about “do-it-forme” minded consumers as far as oil changes go and our problems making them understand extended oil change intervals with a quality synthetic product such as AMSOIL.

Why does AMSOIL not start a franchise operation on “do-it-for-me” oil change stations? I think it would be a great idea to have an “AMSOIL only” oil change facility. What better way to start educating people on the benefits of extended change intervals while taking care of the “get your hands dirty” part of it for them? This could be a great new franchising opportunity.

Thank you for your time,
Danny Runyon

AMSOIL: Good thought, Danny. This has been a topic of conversation at the corporate level for some time. Although the company is not currently moving in that direction, never say never. Time will tell. We can tell you that we have presented our Dealers with an excellent new tool for further penetrating the do-itfor- me market.

I have used AMSOIL since 1980, and have read the monthly magazine for years. One of my favorite articles over the years and still today is the Dealer Spotlight segment. To my disappointment in just looking at the October 2010 issue, I cannot find it. What happened? Maybe I just missed it, but I’m hoping it has not been permanently removed.

Best Regards,
W. R. Scott

P.S. I always greatly enjoy Al’s letter also.

AMSOIL: You are no doubt referring to the Dealers in Action page. While Dealers in Action is no longer featured in AMSOIL Magazine, testimonials will still be published. Dealers are encouraged to continue their submissions. We, too, enjoy the stories.

Usually, I don’t write “Letters to the Editor,” but I just couldn’t pass up the opportunity to relate what AMSOIL, and the AMSOIL products, mean to me and my family. My introduction to AMSOIL came in 1979 at the Southwestern New Mexico State Fair in Las Cruces, New Mexico. I had tried everything on the retail shelf to help my car. This lady got me to try Power Foam in my car and it worked! She and her husband were AMSOIL Dealers Byron and Betty Lady. After seeing how it worked, I wanted to try more AMSOIL products.

I remember the cans with AMZOIL on them, and then when the name had to be changed, and I certainly remember the Pipeline magazine, but most of all I remember the products that “set us apart.”
Lloyd L. and Mary Mowery

Amsoil Nano-fiber air filtersWill the problems associated with EAO13 applications be resolved? The Mann ML1008 filter does not do our reputation much good. Swapping filters out at a mere 7,500 miles is not the AMSOIL way, and it is the customers that remind me of it. I assure them that AMSOIL is reacting to the situation and will soon have this minor problem resolved. Am I lying to them? Are we stuck with this lesser-grade filter?

I know that Mann is a reasonably good filter, but it is not a 25,000 mile AMSOIL EAO Filter. Old habits are hard to break. My hopes are high that you will come up with a fix.

Ed Strunk

P.S. My toughest customer to convert to synthetic happens to use an EAO13. Wouldn’t you know I had to break the news to him about tracking his mileage and changing his filter a couple of times during the oil’s life. Looks bad for me. I have to see this guy at work everyday.

AMSOIL: Thank you for your question, Ed. We understand the demand for the EAO09, EAO10 and EAO13 Oil Filters is high, and although several variables are beyond our control, the company has been working diligently to re-introduce them. We are very close and expect to have an announcement in the Dealer Zone and AMSOIL Magazine soon.


I have been selling and using Amsoil products since 2008. I will not sell any product I don't use myself. Your cars will last for 150K+ miles with no problems. I have a 2004 Toyota truck with 217K miles and a 4runner with over 170K miles running fine. Cell: (702) 994-4646

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