Amsoil University 2011

Amsoil Dealers in Action Uncategorized


AMSOIL recently wrapped up 19 successful Regional Fall Sales Meetings across North America that generated a lot of excitement throughout the Dealer network. AMSOIL University 2011 will keep the excitement building.

Attendees of the Fall Sales Meetings were the first to learn complete details about new developments, including the reformulation of XL Synthetic Motor Oils and the introduction of OE Synthetic Motor Oils. AMSOIL University 2011 provides Dealers another opportunity to receive the latest news directly from corporate staff in addition to the valuable training AU is known for.

AMSOIL U includes classroom time and
social events. Many Dealers report seeing
their businesses grow after applying the
training they received.

This year’s event takes place May 15 – 19 at the Duluth Entertainment and Convention Center (DECC), home of the new AMSOIL Arena. AU focuses on providing Dealers training in all aspects of operating and growing their businesses, including technical know-how, customer service and more. All attendees have access to daily forums where corporate staff will present new products, industry trends and more. Plenty of time is scheduled for meals and other social events that allow interaction with AMSOIL employees and fellow Dealers, including the Sunday social welcoming event, the Tuesday-night cookout and the President’s Dinner.

AMSOIL has again reserved a block of rooms at the Holiday Inn Waterfront. The hotel is located on the skywalk system that places Dealers a convenient, indoor walk away from the DECC.

Three different course tracks are available for each level of Dealer expertise.


Prerequisites: None

Coursework focus: Administration, Lubrication Fundamentals, Filtration, Dealer Basics, Engine Lubricants, Drivetrain Fluids and Engine Operation. This track is recommended for first-time attendees. It is the foundational information on which to build confidence and a better understanding of how to get the most from your AMSOIL business.


Prerequisites: Must have attended an AMSOIL University Core Technology Program, a C&F or CAT school or have sufficient field experience.

Coursework focus: Small Business Commercial Applications, Commercial Sales, Personal Administration, Service, Oil Analysis, Two-Cycle Lubricants and Grease.


Prerequisites: Must have attained Direct Jobber status. Previous completion of the Core Technology Program and Business Development Program is highly recommended.

Coursework focus: The Advanced Development Program focuses on opportunities for established Direct Jobbers, including market trends, Dealer coaching, promotional ideas, advanced technical updates and opportunities to share ideas with AMSOIL corporate staff.

Product Rebate: All AMSOIL Dealers attending AMSOIL University are eligible for a 10 percent rebate on orders placed the week (May 16 – 20) of AMSOIL U.

Early Registration Discount

Dealers interested in attending AU 2011 can receive an early registration discount of $50 until April 1, 2011.

Enrollment Cost Before April 1, 2011

  • Per Dealer . . . . . . . . . . . . . . . . . . . .$397
  • Spouse Attending . . . . . . . . . . . . . .$196
  • Spouse attending only lunches and social events . . . . . . . .$50
  • April 1 to May 15, 2011 Per Dealer . . . . . . . . . . . . . . . . . . . .$447
  • Spouse Attending . . . . . . . . . . . . . .$246
  • Spouse attending only lunches and social events . . . . . . . .$75

For complete information about AMSOIL University and to register, log in to the Dealer Zone, click on the Training Tab and click the AU registration link at the bottom of the page.

If you are not yet an Amsoil Dealer, Preferred Customer or associated with an Amsoil Dealer in anyway please fill out the Amsoil Home Dealership Application Form.


I have been selling and using Amsoil products since 2008. I will not sell any product I don't use myself. Your cars will last for 150K+ miles with no problems. I have a 2004 Toyota truck with 217K miles and a 4runner with over 170K miles running fine. Cell: (702) 994-4646

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